A Special Event of SDA Bocconi Marketing Community in collaboration with BAA-Bocconi Alumni Association.

We are pleased to invite you to a Marketing Community Special Event in collaboration with BAA:

"Marketing in Emerging Markets: How to Win in Rural Areas"

Study sponsored by General Electric
15.09.2011 at 6:15pm – 8:00pm (refreshments will follow)
Milan, SDA Bocconi

Emerging markets, a label which is by now too limited to describe areas such as China, India, Africa and Eastern Europe, have become the new leading players on the global scene with growth much higher than that of Western economies. Rural areas within these markets and the ability to conquer these territories are assuming critical importance for businesses seeking new sources of double digit growth.

It therefore comes naturally to ask several questions: How can competitive battles in rural areas be won? What are the best marketing strategies to adopt in these areas? How can value be derived from these strategies? What are key course subjects for executive management?

The event aims to set the foundation for a debate on the topic by presenting results from the study completed by the SDA Bocconi School of Management Marketing Department with General Electric.
Leading speakers will participate in the event, creating a round table to discuss the research results.

Speakers:
Massimo Barberio - Marketing Director of Italy, Malta & Israel for GE Healthcare Medical Diagnostics
Sandro De Poli - General Manager of GE Healthcare Medical Diagnostics Italia
Giuseppe Lavazza - Vice President of Luigi Lavazza Spa
Matteo Morandi - SDA Professor of Marketing and Founder of Super Mega Srl and MSM Srl

Moderators:
Fabio Ancarani - Director of the SDA Bocconi Marketing Department
Chiara Saibene - SDA Assistant Professor of Marketing

We hope to see you there!

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